2021 Goodwill® Halloween Survey Uncovers Trends for the Halloween Season
FORT WORTH, TEXAS (October 11, 2021) – According to Goodwill’s annual Halloween survey, three in four Americans (74%) plan to celebrate Halloween this year. The most popular ways people plan to celebrate include giving out candy to trick-or-treaters (41%), wearing a costume or dressing up (34%), decorating their homes (34%) and attending a party (either in-person or virtual) with family/friends (24%).
As many people plan to partake in traditional Halloween activities this year, safety concerns around COVID-19 loom over the season. A majority of Americans (73%) say overall safety concerns due to the pandemic will have some impact on their Halloween plans this year. Most say their plans will be affected a lot (32%) or somewhat (29%), while 12% feel their plans will be impacted a little.
Roughly two-thirds of adults indicate their Halloween plans will be impacted to some extent by concerns with unvaccinated family members, friends or neighbors (67%) and/or the inability of children ages 12 and younger to get vaccinated (65%).
“Halloween is Goodwill’s busiest season as customers embrace do-it-yourself costume and décor shopping at Goodwill stores,” said Rosemary Cruz, Vice President of Donated Goods & Retail for Goodwill North Central Texas. “There are many ways to celebrate Halloween while taking safety precautions during the pandemic. Whatever your plans, Goodwill stores are a one-stop shop with a wide range of Halloween merchandise to fit your needs.”
The Goodwill Halloween Survey also found that Halloween costumes based on pop culture trends or characters from TV, movies, video games or books are the most popular among respondents planning to dress up this year. Twenty-eight percent preferred these kinds of costumes this year, followed by iconic Halloween costumes, such as witches, ghosts, zombies or werewolves (25%), and very unique, one-of-a-kind costumes (24%).
The survey also found that Goodwill stores top the list (88%) of favorite places to shop among those who prefer DIY costumes and look for materials at thrift stores. Two-thirds (66%) of adults who prefer DIY costumes say they or members of their household turn to social media and websites for DIY costume ideas and inspiration. Pinterest (32%) and YouTube (31%) are the top-cited social media platforms, followed by Facebook (22%), Instagram (20%) and TikTok (15%).
For more information and a fact sheet with additional Goodwill Halloween Survey results as well as to explore costume ideas, and DIY décor and makeup tutorials, visit goodwill.org/Halloween.
About Goodwill North Central Texas
Goodwill is more than a thrift store. The largest employer of people with disabilities in the world, Goodwill believes that work has the power to transform lives by building self-confidence, independence, creativity, trust and friendships. Everyone deserves this chance.
Goodwill North Central Texas is based in Fort Worth and serves 18 counties in the region. The nonprofit’s 27 area retail locations provide revenue through the sale of donated goods to support Goodwill’s mission to CREATE lives of independence and BUILD a stronger local community. Job training and career services programs for people with disabilities, such as physical or mental disabilities and other barriers to employment including lack of education or work experience and homelessness are guided by the organization’s vision of a North Central Texas where everyone person has the opportunity for maximum independence and abundant living. For more information, please visit www.GoodwillNorthCentralTexas.org.
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